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Net Promoter® Economics: The Impact of Word of Mouth

Exploring the Relationship Between Net Promoter and Word of Mouth in the Wireless Industry

Satmetrix has undertaken its own independent research examining Net Promoter, positive and negative word of mouth (WOM), and the economic impact on corporate growth. This paper discusses the link between customer loyalty and customer behaviors that contribute to financial success for companies in the Telecommunications – Wireless Service industry.

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