Spark-Score.com

Net Promoter gets social.
Meet Satmetrix SparkScore – a breakthrough in social media measurement. At last you can understand online customer conversation in a language you already speak: Net Promoter.

You can experience SparkScore now on Spark-Score.com. And it’s here as part of Satmetrix Net Promoter in the Cloud.



NPS meets social media. Sparks fly.
SparkScore measures customer conversation on the social web using the world’s most popular loyalty methodology: Net Promoter. We look at Twitter, Facebook, and LinkedIn. Review sites. Customer forums and communities, both your own and others. Anywhere your customers are talking on the social web. If it’s out there, SparkScore can measure it.

The approach that works so powerfully with structured and solicited feedback is now applied to the unstructured, unsolicited conversation of the social web. SparkScore feeds on conversations customers are having in public and private social media about your products and services. Those conversations are analyzed, classified, and categorized in terms of their strength of sentiment. We then use Net Promoter methodology to score those sentiments so you can understand – and respond to – them in a context already familiar to you: your Net Promoter program.

See SparkScore run.
You can see SparkScore in action on Spark-Score.com. It’s the first SparkScore product from Satmetrix, and it’s available at no cost.

Spark-Score.com offers benchmarking by industry, putting your SparkScore in context, both within a selected industry and with the best performing leaders and laggards across industries. You will be able to see trends over weeks and months for:

  • Your selected company score
  • Your selected industry average score
  • The best and worst performer in an industry

Seeing how other companies and industries are performing can provide great insights to your own
customer experience.

Each industry is updated on a monthly basis, with site updates weekly. And we’ll be adding new industries frequently, as well as additional companies within existing industries.

More comprehensive SparkScore features will be part of future paid Satmetrix software offerings, but Spark-Score.com is absolutely free – enjoy!




From the minds that brought
you Net Promoter.
Satmetrix SparkScore and Spark-Score.com were developed by Satmetrix, the co-creator of Net Promoter, in partnership with Metavana, creator of the leading sentiment engine for distilling meaning from the social web.
Interested in learning a little bit more about how Satmetrix solutions can help you understand your customer? Click here, let’s start a conversation.