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The ROI of CEM

An Engine of Profit, Growth, and Value

Companies used to compete primarily on product or service or price. Now if they expect to thrive, they compete on customer experience. By providing a memorable customer experience, companies earn loyalty, which motivates repurchase, retention, and referral and drives the bottom line. Net Promoter® is the simple, powerful methodology that links customer experience and the behavior it generates to the business metrics that count—revenue, market share, and growth.

Download our ebook to learn about:

  • Buyer economics and how promoters and detractors affect return on investment
  • Referral economics and creating a self-propelled growth engine
  • How Net Promoter enables companies to understand customer behavior and the ROI of CEM