Designing Surveys for Complete Customer Journey Insight
What is the point of a customer survey, anyway? If you’re not using your surveys — and other data — to get a complete view of your customer journey, you’re missing the mark. You may (or may not!) have the basics of survey design well in hand, but we’ll guide you to develop a more sophisticated plan for your survey and data collection strategy. Explore how journey-driven survey design and data integration can yield new insights and guide you to effective action, and make sure you’re following best practices in collecting insight.
Replay our webinar to learn about:
- How a practical view of your customer journey should guide your thinking
- How relationship surveys and transactional surveys interact
- How bringing operational data into the picture increases your sophistication