Customer Success Story
HouseMaster Customer Success Story
Building a Tribe of Social Media Promoters with Satmetrix Software
Home buyers and sellers actively use social media to educate themselves about the home buying and selling processes. They also like to ask Facebook friends, LinkedIn connections, and Twitter followers for referrals to the service providers they need for the transaction. These trends drove HouseMaster to be proactive on the social web, where people refer businesses 24/7. The company actively engages past and future clients using social media forums, educating them about home maintenance and answering questions about professional home inspection services. In late 2011, the company dialed up its social effort with the Mobilize Promoters functionality inside of Satmetrix’s leading customer experience software application. The goal? To drive more referrals and increase customer loyalty.
Identify and Mobilize Promoters
HouseMaster was able to identify 12,300 Promoters and prompted more than 650 of them to share their experiences.
Increase Social Media Engagement
From March to September 2010 HouseMaster saw a 11-fold increase in Facebook “likes” and a 40-fold increase in overall engagement.
Grow Business Revenue
HouseMaster had an overall 15% increase in total revenue compared to the previous year, while franchisees using social media doubled business compared to those using only traditional marketing methods.