Get the Full Picture – All Along the Customer Journey
Today’s customers are everywhere — on every channel, from digital to traditional. Likewise, many brands’ feedback management efforts are equally scattered. From post-call IVR surveys to online chat, customer feedback is more often than not stuck, trapped in an inside-out business silo rather than an outside-in CX platform.
Disjointed customer feedback leads to limited understanding. That’s why it is critical for modern brands to extend the scope and reach of their feedback collection initiatives and unify for a holistic understanding. Customers respond differently to different situations, at different points along the journey. Some customers prefer text outreach, while others are eager to respond to surveys delivered via email. For a complete view, brands should be prepared to meet their customers where they are, in the communication channel of their choice – at various points along their journey.
A holistic Voice of the Customer (VOC) program can unify feedback management that clarifies complex, disconnected, and often frustrating customer experiences. When combined and analyzed holistically, the insights can inform every part of an organization – from improving marketing, to helping product teams adapt to changing customer needs, and can even elevate customer support teams on the frontline.
Unified feedback management delivers immediate, comprehensive voice of the customer insights across all channel interactions. Use holistic VOC data to compare feedback and identify improvement opportunities across customer journey touchpoints.
A holistic VOC program can unify feedback management that clarifies complex, disconnected, and often frustrating customer experiences.
Close the Loop on Customer Issues and Drive Strategic Changewith the only complete and integrated holistic VOC solution, driving performance outcomes from the contact center, and beyond.
Digital-first Omnichannel Feedback
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