Conference Session Replay
From Mammoth to Gazelle
A Customer-Focused Transformation at Bristol-Myers Squibb France
When Jean-Christophe Barland joined Bristol-Myers Squibb France four years ago, he found an internally focused organization struggling to deliver an excellent experience for its customers. Hear how Barland, who is General Manager France and SVP Europe, launched a cultural transformation effort, guiding BMS to shed its more lumbering past and emerge as an agile, responsive enterprise.
Replay our conference session to learn about:
- How BMS France struggled with practices that ignored customers
- The steps to transforming the company to customer centricity
- Tips for succeeding in your own company’s transformation