Getting Smart About CX Analytics

How to Deliver the Insights Your Stakeholders Need

One size does not fit all! What makes your CX analytics reporting meaningful will vary widely depending on the objectives of each business area. We’ve gathered a set of best practices to help you think about each of your stakeholders needs to determine when to rely on standard analytics, and when you need to take a deeper dive into custom data analysis.

Ebook Download

Download our ebook to discover:


Analytics basics including scales and confidence levels


How to think about analytics in the context of customer experience management (CEM)


Critical CX metrics to set you up for analytic success