Satmetrix Webinar: Does Your CRM System Know What Your Customers are Thinking?
Here's how it can with Customer Experience Management (CEM)
CRM is a good start, but today's executives are waking up to a sober reality: CRM has not enabled major leaps forward in customer focus. That's where Customer Experience Management (CEM) comes in. CEM completes the CRM process by directly channeling customer feedback to impact your business units. It helps you continually fine-tune your customer-facing actions and provide a new level of strategic differentiation for your business. This session focuses on taking your customer loyalty and satisfaction strategy to the next level with CEM.