The power of Net Promoter
Net Promoter® is a ground-breaking customer loyalty approach created by Satmetrix and Fred Reichheld, noted loyalty expert and Bain & Company Fellow. It is based on a single question: “Would you recommend us to a friend or colleague?”
The Net Promoter Score (NPS) and the best practices for its use are changing how companies evaluate customer loyalty and build customer-centric organizations.
Why is Net Promoter so popular?
- It is easy to understand and adopt across your organization.
- It is actionable at the individual customer level.
- It is proven to be a leading indicator of profitable growth.
- It creates a loyalty standard that the entire company can rally around.
The Net Promoter approach requires more than the score. In working with our clients, we have developed a discipline for building a customer-centric culture. The simplicity of Net Promoter combined with a disciplined approach is proven to deliver tangible business results. Satmetrix is the only company that can bring these together to help you move from a passive loyalty measurement program to an active loyalty improvement program that drives growth.