Satmetrix®

Adaptive Conversation

Adaptive Conversation is a unique and powerful way to harvest the collective wisdom of the community. While traditional approaches provide a finite set of responses generated by a small team or an individual, our technology allows enables truly open engagement, but with just enough structure to engage with tens of thousands in concert:

  1. Adaptive Conversation ensures that all ideas are heard and reviewed by the community and not just those from the market research team or from those members that are the most articulate or vocal.
  2. Community members then prioritize the submitted ideas, including their own.
  3. The result is clearly prioritized feedback — based on validated Popularity and Importance — delivering clear actionable insights and 1:1 engagement and targeting far superior to blogs and forums alone.

graph showing 4 actions plotted against axes of importance and popularity

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