How Do You Keep Your Most Valuable Customers Happy?

For most B2B companies, the 80/20 rule applies – roughly 80% of revenue comes from 20% of customers. If this describes your company, retention and up-sell and cross-sell opportunities in key accounts are the biggest source of revenue and profits. You need to focus on these critical customers, cementing their loyalty and increasing the likelihood they’ll buy and refer more.

Furthermore, B2B relationships are complex, often involving multiple business units and personnel from your organization as well as your customers’. Buying decisions are complicated, involving key decision makers and influencers.

So, how do you keep track of all aspects of the relationship and understand your customers’ satisfaction in an actionable way?

Bring Clarity to Complex B2B Relationships with Net Promoter Software from Satmetrix: The Software Answer to the Ultimate Question

Do your customers recommend you?
The Satmetrix Net Promoter software suite is the fast, powerful, and complete solution that delivers full process support for the four things you need to do – and do well – to build a successful customer experience using Net Promoter:

• Reduce churn and build stronger customer loyalty
• Empower loyal customers to promote your brand
• Generate more powerful customer insights to drive success
• Drive customer obsession through accountability

Developed for customer-obsessed companies that want the greatest benefit from their Net Promoter program and supplemented with recognized expertise, Net Promoter software from Satmetrix brings a sense of clarity to complex B2B relationships. As a result, people at all levels of the organization can understand the customer experience and act to improve upon it.

What Sets Us Apart

• Right customers, right questions, right time – Segmentation, role-based survey design, and effective wave management mean you can engage the right customers in a way that improves relationships and drives growth
• Complete relationship analysis – Gain a comprehensive view of key player relationships, competitive gaps, and structural improvements that drive value over time
• Alerts and triggers – Information integrated into your employees’ workflow delivers immediate feedback to front-line employees so they can take action on customer issues, protecting revenue and creating new opportunities
• Role-specific reporting – Provide relevant insight to enable employees at all levels to improve performance
• CRM integration – Integrate customer feedback with account management processes in CRM to optimize relationship management
• Mobilizing promoters —Nurture promoters to generate positive Word of Mouth and participate in case studies, testimonials, and more – in a systematic way
• Industry benchmarking – Compare your company’s performance to benchmarks from other leading B2B companies around the globe

Ready to start a conversation
Call us at 888.800.2313 (North America) or +44 845 371 1040 (outside North America) or contact us