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Earning the Rave – 5 Decisions that Drive Extreme Customer Loyalty in Good Times and Bad
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What makes the difference between having customers who like you and customers who love you?
Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers.
You Need to Take Hold of Customer Profitability
- If you lose more customers than you keep, this is not good.
- If you don't know how many you're losing versus keeping-this is even worse.
- If no one's asking the question or caring about the answer, you're sliding down a slippery slope.
Organic customer growth drives long-term profitability. So why isn't it as important to you as quarterly sales goals?
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