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Engaging Your Organization to Deliver Differentiated Customer Xperience in B2B Markets

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Organizations typically take different approaches to measuring the health of their B2B relationships. With multiple employees touching the customer and impacting their experience and their loyalty, this complexity can lead to a limited view of the account relationship. This webinar will review the best practices for managing accounts in a B2B environment including (1) focusing on the customer program not the survey, (2) Improving sales engagement, (3) Recruiting your survey participants, (4) Taking action on customer feedback and closing the loop, and (5) Making the operational changes necessary as you focus beyond the score.