Satmetrix Webinar: Taking Net Promoter to the Next Level with On-line Communities

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There are many different definitions of on-line communities from focus groups to chat rooms, but to be of real value your on-line community needs to be an extension of your customer engagement model. Many companies are using Net Promoter to monitor customer experience, but once you know the score how do you interact with these customer on an on-going basis? This session will focus on how to build an interactive community to create true promoters for your brand.

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