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In The News
November 13, 2009
Defining success: How to
implement a successful Net Promoter program, The Journal of Database Marketing
October 20, 2009
Can You Hear the Social Media Conversation?, www.DestinationCRM.com
July 13, 2009
Razorfish, Ogilvy Test Model of Business Health Based on Net Promoter, www.Adage.com
June 9, 2009
Reducing costs by gaining loyalty: Net Promoter Score Conference, London, www.ImprovementandInnovation.com
May 27, 2009
Valuing your customers with Net Promoter Score, Customer Strategy Magazine
May 05, 2009
The numbers game: Is there any customer value in using Net Promoter Score?, MyCustomer.com
April 27, 2009
Customer Experience Leaders Stand Out in Latest Net Promoter Rankings, 1 to 1 media
April 2, 2009
Can You Hear Me Now, CRM Customer Relationship Management Magazine (2009 Service Awards Edition)
April 2, 2009
Hear Ye, Hear Ye, Tell all About it, Customer Relationship Management Magazine (2009 Service Awards Edition)
April 2, 2009
2009 Service Leaders, Customer Relationship Management Magazine (2009 Service Awards Edition)
March 24, 2009
Study finds word-of-mouth's impact on loyalty
, Thewisemarketer.com
March 19, 2009
Divide and Conquer
(.pdf), B2B Magazine
March 12, 2009
Poor Customer Service Drains Brand Equity
, Marketing Daily
February 9, 2009
Companies fail to measure and act on customer feedback, study finds, Internet Retailer
February 4, 2009
Getting to the Heart of NPS: Culture, 1 to 1
February 3, 2009
Data: Divide and Conquer,B2B Marketing Online
January 29, 2009
The 5 Levels of Customer Experience Maturity, www.destinationcrm.com
January 27, 2009
Net Promoter Pioneer Speaks at Best Practices Conference, Feb. 2-4, Las Vegas, Cloud Computing Journal
January 27, 2009
Customers Invest in - and Promote - Charles Schwab, www.destinationcrm.com
January 27, 2009
CMO Council: Marketers lag in tracking, improving customer experiences, www.btobonline.com
January 26, 2009
Net Marketers ‘missing out’ on WOM opportunity , www.research-live.com
December 11, 2008
NPS book explains the process practically, The Wise Marketer
December 4, 2008
Net Promoter ‘not in competition with MR’, Research Magazine
October 30, 2008
Say What? How Customer Word of Mouth Impacts the Bottom Line, 1 to 1
October 30, 2008
Personalize the Message, CRM
October 28, 2008
Improving the Customer Experience
October 27, 2008
Aligning with the Customer: Transforming Organizations to Improve Customer Experience
September 30, 2008
CMO Ranks Home Depot Tops In Customer Experience
September 11, 2008
Customer Loyalty Is the Goal
August 8, 2008
Creating a Brand-Based Community
June 9, 2008
Measure for the C-suite
Executives seek better metrics to justify marketing budgets
April 4, 2008
The Wise Marketer, thewisemarketer.com
March 31, 2008
Press Release News, PR News
March 27, 2008
Satmetrix Study Finds Financial Impact of Positive, Negative WOM, WOMMA
February 08, 2008
Sage Software Provides Systems and Services to Thousands of Medical Practices, HIStechReport
December 29, 2008
Behind the Scenes at Net Promoter Miami, InfoWorld
December 17, 2007
Can't Get No Satisfaction (Anywhere Else), Credit Union Journal
April 6, 2006
How to Conduct an Interactive Survey..., Marketing Sherpa
February 2006
Geeks in Toyland, WIRED
September 1, 2005
The Only Question that Matters, CNN Money
Featured News
CNBC's Business of Innovation series showed how LEGO's use of Adaptive Conversation technology from Satmetrix (formerly Informative) led to one of its most successful product launches.
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