Well, there is no doubt we live in interesting economic and political times.  Every time you turn on the TV, read the news, or in general check in with the world, something is terribly wrong.  

As organizations look to navigate in these challenges times, this is the time to cling to the assets of your business, your customers.  Today I ran across this article on the New Jersey Nets not only offering free seats, but helping the unemployed find jobs!  Once these consumers get jobs where do you think there loyalty will be when it comes to sports teams and spending?  These guys are really thinking outside the box and using this opportunity to give back and build long term customer loyalty.  Here’s a great quote from their CEO:

“Our belief right now is let’s invest in people who might invest in us later,” Nets chief executive Brett Yormark said in a telephone interview. “In doing so, we can help people who need it most.”

Another interesting move in the heavily hit car industry.  Hyundai addresses consumer fears of investing in a new car when they may lose their job by offering a “no-cost” return policy. 

These organizations are thinking outside the box to build long term customer loyalty.   What are other organizations doing to focus on customer experience and loyalty in this current economic climate?

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This entry was posted on Wednesday, January 7th, 2009 at 10:37 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.