Net Promoter Economics: Exploring the Relationship Between Net Promoter and Word of Mouth in the Computer Hardware Industry
Satmetrix has undertaken its own independent research examining Net Promoter, positive and negative word of mouth (WOM), and the economic impact on corporate growth. This paper discusses the link between customer loyalty and customer behaviors that contribute to financial success for companies in the Computer Hardware Industry.
©2000-2013 Satmetrix Systems, Inc. All rights reserved. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.