Satmetrix Press Release
Western Corporate Federal Credit Union Selects Satmetrix to Drive Customer Loyalty Program for Member Credit Unions
Enterprise-wide Net Promoter Initiative Designed to Enhance Members' Experiences
FOSTER CITY, Calif., - June 4, 2008 - Satmetrix, the leader in enterprise customer loyalty solutions and co-developer of Net Promoter®, is enabling Western Corporate Federal Credit Union (WesCorp), the largest corporate credit union in America, to integrate and deploy an enterprise-wide loyalty program that enhances its members' experience with the organization.
Serving more than 1,000 member/owner credit unions throughout the U.S. and Guam, WesCorp is recognized throughout the credit union industry for providing the best in balance sheet and payment system solutions. The financial cooperative offers an array of investment, credit, payment, funds-transfer, and settlement solutions to its members, along with a variety of educational conferences, publications and webcasts.
"Since our members are at the forefront of everything we do, we constantly look for ways to enhance our partnership with them and improve their experience with us," noted Kevin Lytle, vice president marketing and public relations at WesCorp. "Satmetrix's expertise in designing and integrating an enterprise wide customer loyalty program will empower us to generate more effective member-centric solutions."
Satmetrix will design an organization-wide program for WesCorp that combines its on-demand technology with Net Promoter best practices. When deployed, WesCorp will be able to collect member feedback at each customer touch point, identify and evaluate the key operational and strategic drivers of loyalty, and prioritize how resources are allocated to improve performance. Real-time data will be distributed to account managers, along with an action plan and tools, for them to take the appropriate action that delivers more value to their members.
"WesCorp clearly recognizes the value of customer loyalty and is raising the bar to enhance their member experiences," said Richard Owen, president and CEO, Satmetrix. "With our solutions, WesCorp will be able to better understand and respond to their members' needs, improve the member experience and as a result, boost member retention and growth."
About Satmetrix
Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty, and link these results to financial benefits. As the co-developer of Net Promoter®, the company's solutions enable companies to gather trustworthy data on customer experience, derive actionable insights, integrate this information into the daily work flow of employees, and establish an ongoing dialogue within the on-line customer community. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845-371-1040 in the UK and Europe.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
For more information contact:
Michelle Schofield, Satmetrix
OFFICE: 650.227.8417
MOBILE: 650.245.6650
michelle.schofield@satmetrix.com