Satmetrix Press Release
Satmetrix for Communities Enables Companies to Build Customer Loyalty and Activate Positive Word of Mouth
Companies Discover New Paths to Innovation and Greater Brand Advocacy by Harnessing the Power of Interactive Online Communities
Foster City, Calif. — March 5, 2008 — Satmetrix for Communities is the next step in building customer loyalty and activating positive word of mouth. Through its patented Adaptive Conversation™ technology, many leading companies have created successful communities to engage and empower their customers. Satmetrix for Communities creates a true 1-to-1 marketing platform that enables companies to interact with thousands of customers and engage them in personalized conversation.
As marketers move from broadcasting messages to customers, to an ongoing interactive dialogue, companies are building trusted partnerships. When customers feel they are trusted members of the community they co-innovate products and services, actively promote the brand and help drive growth through positive word of mouth.
“Ogilvy is focused on providing customers the most innovative marketing programs. Through our partnership with Satmetrix we are delivering brand-based communities that build relationships that enable our customers to target specific market segments to deliver greater marketing results,” said Paul Beck, senior partner executive director of interactive marketing and advertising, OgilvyInteractive. “Our customers are actively listening to the voice of the customer, and as word of mouth marketing continues to explode, our combined expertise ensures our customers reap the biggest rewards from their investment.”
Satmetrix for Communities enables companies to move beyond treating small segments of customers as isolated marketing focus groups to having a full ongoing interactive engagement with thousands of customers, influencers and prospects. Companies can tailor the user experience based on customer interest and/or segmentation. Using the patented Adaptive Conversation™ technology, user generated ideas can be voted on and prioritized by the community to ensure the most popular concepts are discovered. With Satmetrix for Communities companies gain insights into innovation of products and services, increase marketing effectiveness, and activate positive word of mouth.
“We see communities as the natural extension to building customer loyalty,” said Richard Owen, president and CEO, Satmetrix. “Effective companies are measuring and taking action to improve their customer loyalty, but keeping these customers engaged is key. By building interactive communities, companies are learning about their customers and creating a platform to improve loyalty and increase referrals.”
To learn more about building programs to increase customer loyalty, create engaged communities and improve customer experience, please join Satmetrix for the Spring 2008 Webinar Series.
About Satmetrix
Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty and link these results to financial benefits. As the co-developer of Net Promoter® the company's solutions enable companies to gather trustworthy data on customer experience, derive actionable insights, integrate this information into the daily work flow of employees and establish an ongoing dialogue within the customer community. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845-371-1040 in the UK and Europe.
Net Promoter and NPS Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
To read the full case study, click here.
Contacts
SatmetrixMichelle Schofield, 650-227-8417
Mobile: 650-245-6650
michelle.schofield@satmetrix.com