Satmetrix Press Release
Satmetrix Solutions Enhances HP Relationship Assessment Process (RAP) Designed to Strengthen Customer Loyalty and Improve Business Relationships
Foster City, Calif. — January 16, 2008 (BUSINESS WIRE)— Satmetrix, the leader in enterprise customer loyalty solutions, is supporting HP’s efforts to strengthen customer loyalty and improve business relations with the HP Relationship Assessment Process (RAP).
Independent research commissioned by Satmetrix indicated that leveraging Satmetrix for Account Management (SAM) with a select group of accounts within HP's Technology Solution Group (TSG) helped the company double revenue growth in those accounts over the FY 2004 to FY 2006 period as compared to the overall TSG business during the same time period. Facilitating deeper insight into each customer to build and maintain loyalty, Satmetrix solutions are also helping HP sales teams to improve business relationships, resulting in a greater potential for incremental revenue.
"More and more businesses today are recognizing the importance of operational loyalty programs in which ownership and action are the responsibility of every employee. By cultivating a strong loyalty program, companies can proactively address potential issues and identify new business opportunities," said Richard Owen, president and CEO, Satmetrix. "Satmetrix is pleased that our solution is part of HP's RAP program as it continues its efforts to lead the industry in customer loyalty and retention."
SAM includes flexible, Voice-of-the-Customer technology that helps sales organizations collect customer feedback on a global scale. Sales organizations can use RAP results to explore and act on customer satisfaction, loyalty and other important customer relationship dimensions.
"Our customer loyalty initiative has shown numerous examples of account teams uncovering new customer insights and establishing us as a strategic partner within accounts," said Brian Smith, RAP program manager at HP. "With insights provided by RAP, our sales teams are able to quickly analyze customer feedback and incorporate it into their business plans, which has helped to increase our sales funnel and close more business."
About Satmetrix
Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty and link these results to financial benefits. As the co-developer of Net Promoter® the company's solutions enable companies to gather trustworthy data on customer experience, derive actionable insights, integrate this information into the daily work flow of employees and establish an ongoing dialogue within the customer community. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845-371-1040 in the UK and Europe.
Net Promoter and NPS Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
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Contacts
SatmetrixMichelle Schofield, 650-227-8417
Mobile: 650-245-6650
michelle.schofield@satmetrix.com