Satmetrix Press Release
Satmetrix Appoints Harvard Professor Das Narayandas to Board
Narayandas' Wealth of Expertise in Business-to-Business Customer Loyalty Leads to Appointment on Satmetrix's Board of Directors
FOSTER CITY, Calif., — December 12, 2006 — Satmetrix Systems, the leading provider of software applications and consulting to measurably improve customer loyalty, today announced the appointment of Harvard Professor and Co-Chair of the University's Program for Leadership Development, Das Narayandas, to the company's Board of Directors. Narayandas will help Satmetrix continue to pursue excellence in business-to-business customer loyalty programs while driving significant industry expansion and recognition of the need for on-demand applications linking customer loyalty to revenue growth.
“Das is unquestionably a leader in business-to-business marketing and we are delighted he will be contributing to Satmetrix thought leadership,” said Richard Owen, Chief Executive Officer of Satmetrix. “We expect his innovative thinking to contribute directly to a future generation of Satmetrix products and services.”
Das Narayandas is the James J. Hill Professor of Business Administration at the Harvard Business School. He is currently the course head of the required first-year Marketing course in the MBA program and the Co-Chair of Harvard Business School's Program for Leadership Development. Das's background includes management experience in sales and marketing for various multinational firms that involved field sales and salesforce management, new product development, alliance formation and marketing communications. Das has consulted and/or developed and executed in-house training programs for companies in the areas of B2B Marketing, Customer Management, Strategic Marketing, Pricing, Personal Selling and Sales Management. Das's current research interests focus on business-to-business marketing and management of customer relationships. His articles have appeared in publications that include Harvard Business Review, Journal of Marketing, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Marketing Research, and Sloan Management Review. He is a professional affiliate of the American Marketing Association and the Institute of Management Science.
“It is rewarding to see real-life applications of my research in the field of customer relationship management and b-to-b marketing in Satmetrix's customer base,” said Das Narayandas, Professor at Harvard University. “I look forward to providing ideas and suggestions that contribute to the success of Satmetrix customers in their pursuit of industry-leading customer loyalty programs.”
About Satmetrix
Satmetrix Systems is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty. The companys solutions support enterprise-level deployments to gather trustworthy data on customer experience, derive actionable insights, and integrate this information into the daily work flow of employees throughout the organization. Satmetrix success is defined by the companys ability to help customers drive profitable growth. Satmetrix co-developed the Net Promoter® customer loyalty metric with Fred Reichheld, noted loyalty expert and Bain Fellow. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845 371 1040 in the UK and Europe.