Satmetrix Press Release
Satmetrix Wins the SSPA “Recognized Innovator” Award
Award for Technology That Revolutionizes the Way Organizations Serve Their Customers to be Presented to Satmetrix at SSPA's Annual Conference
FOSTER CITY, Calif., — November 9, 2006 — Satmetrix Systems, the leading provider of software applications and consulting to measurably improve customer loyalty, today announced the company has been given the SSPA (Service & Support Professionals Association) “Recognized Innovator” award. The award is to be presented to Satmetrix at the upcoming SSPA Services Leadership Conference, November 12-14, 2006 in Washington, D.C.
“While many areas of customer service and CRM technology are beginning to mature, only a select number of vendors continue to deliver pure innovative products and services,” said SSPA vice president of research John Ragsdale. “Satmetrix is truly an innovator in its space and is commended for enabling support organizations to revolutionize the way they service customers.”
Satmetrix Cross Cultural Loyalty Benchmark is a winner in the Customer Experience Innovation category. Companies are realizing that delivering an exceptional customer experience is the greatest competitive differentiator they have. According to the SSPA, winners in the Customer Experience category enable unique, differentiating experiences for consumer and business customers.
Satmetrix Cross-Cultural Benchmarks are an external yardstick to compare a companys country and regional loyalty scores with comparable geographic benchmarks achieved by other large, leading companies. Cross Cultural Loyalty Benchmarks are available for Net Promoter®, the Customer Loyalty Index (CLI), and the four loyalty questions that comprise the Satmetrix CLI:
- overall satisfaction
- likelihood to recommend
- likelihood to continue buying
- likelihood to buy again (if choosing for the first time)
“We are pleased to accept this award, but the real win comes when these benchmarks are used in our customers — service and support organizations,” said John Abraham, CMO of Satmetrix. “Understanding differences in loyalty and customer satisfaction benchmarks between countries and regions will provide global companies with a new set of tools for goal setting and performance measurement.”
More information on the conference and the SSPA “Recognized Innovator” Award can be found here (www.thesspa.com).
About the SSPA
As the industry's foremost professional association, the Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry spectrum — from established companies with successful track records to the pioneering newcomers with out-of-the-box ideas. The SSPA also partners with thought leaders like J.D. Power and Associates and the Wharton School of Business to create programs that benefit the industry. The SSPA is part of the Point B group of associations. For over 16 years, Point B has successfully managed industry groups, including the Technology Professional Services Association (TPSA). For more information, visit www.thesspa.com.
About Satmetrix Systems
Satmetrix Systems is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty. The companys solutions support enterprise-level deployments to gather trustworthy data on customer experience, derive actionable insights, and integrate this information into the daily work flow of employees throughout the organization. Satmetrix success is defined by the companys ability to help customers drive profitable growth. Satmetrix co-developed the Net Promoter® customer loyalty metric with Fred Reichheld, noted loyalty expert and Bain Fellow. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845 371 1040 in the UK and Europe.