Satmetrix Press Release
Satmetrix Appoints John Abraham, CMO and Gary Potts, CFO
Industry Demand for Link Between Customer Loyalty and Revenue Growth Leads to Two C-level Appointments at Satmetrix
FOSTER CITY, Calif., — October 24, 2006 — Satmetrix Systems, the leading provider of software applications and consulting to measurably improve customer loyalty, today announced the appointment of John Abraham as Chief Marketing Officer (CMO) and Gary Potts as Chief Financial Officer (CFO). These key additions demonstrate significant industry expansion and increasing recognition of the need for on-demand applications linking customer loyalty to revenue growth.
“Companies who can translate customer feedback into improvements in customer-facing interactions are generating more loyal customers and higher growth rates than their peers,” said Richard Owen, Chief Executive Officer of Satmetrix. “Our business has expanded as companies have searched for practical approaches that improve customer loyalty. John and Garys respective experience will help us manage and extend this growth even further.”
As CMO and VP of Strategy, Abraham will oversee global marketing programs and will be responsible for development and implementation of strategies that extend the Satmetrix brand. Prior to joining Satmetrix, Abraham was with Risk Management Solutions (RMS), a leading risk management software and consulting firm, where he was responsible for marketing, training services, knowledge management, and customer loyalty programs.
“I have seen first-hand how focusing on customer loyalty can accelerate organic growth and transform the way a company does business. As a former practitioner, Im very excited now to be associated with Satmetrix,” said John Abraham, CMO of Satmetrix. “The company offers a unique combination of customer loyalty expertise and systems that allow organizations to measure customer experience and act to improve it.”
Prior to RMS, Abraham worked as a management and systems consultant with Booz Allen Hamilton and Accenture. He has an MBA from the Stanford Graduate School of Business.
Gary Potts joins Satmetrix from The Brenner Group, Inc., a leading financial advisory firm, where he was Vice President responsible for assisting venture capital-backed technology companies from start-up to IPO stage. As CFO, Potts will be responsible for managing the financial operations of Satmetrix and will provide leadership as the Company executes its strategic growth initiatives. Potts has held key financial and senior management positions for both international and U.S. based organizations, and has more than 30 years experience in strategic business development, financial planning and venture capital financing. He holds an MBA degree from the University of Michigan and has authored a best practices guide for start-up CFOs.
About Satmetrix
Satmetrix Systems is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty. The companys solutions support enterprise-level deployments to gather trustworthy data on customer experience, derive actionable insights, and integrate this information into the daily work flow of employees throughout the organization. Satmetrix success is defined by the companys ability to help customers drive profitable growth. Satmetrix co-developed the Net Promoter® customer loyalty metric with Fred Reichheld, noted loyalty expert and Bain Fellow. The company has deployed more than 700 systems in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845 371 1040 in the UK and Europe.