Satmetrix Press Release
Satmetrix to Host Exclusive, Invitation-Only Breakfast Briefing with Customer Loyalty Guru and Author Fred Reichheld
Respected Thought Leader and Co-Developer of Net Promoter to Share Insights on How Business Leaders Such as GE, Intuit and American Express Use the Discipline
FOSTER CITY, Calif., — March 7, 2006 — Satmetrix Systems, Inc., the leading global enterprise customer experience management (CEM) company, today announced that it will host an exclusive, invitation-only breakfast briefing with respected thought leader and author on customer loyalty, Fred Reichheld, Director Emeritus at Bain and Company, a global management consulting firm. Mr. Reichheld, referred to as the ‘high priest’ of loyalty by The Economist, has written three books on the subject: Loyalty Rules, The Loyalty Effect and his newly published title The Ultimate Question. Mr. Reichhelds latest book is already very well received and is garnering the attention of business executives at the very highest levels and covered in publications including the Financial Times, Fortune, and Business Week.
In most industries, the Net Promoter leader has grown at more than twice the rate of the competition. Mr. Reichheld will share his insights on how business leaders such as GE, Intuit and American Express are using a discipline called Net Promoter® to grow faster than their competition. One simple question — Would you recommend us to a friend of colleague? — is the key to Net Promoter. It allows companies to track promoters and detractors and produces a clear measure of an organizations performance in its customers’ eyes. Mr. Reichheld will share how leading companies are developing the secret of using Net Promoter to unlock the door to good profits and sustainable growth.
The briefing is Friday, March 10, 2006 in New York City. Complimentary admission is by invitation only, and attendees will receive an autographed copy of “The Ultimate Question”.
About Net Promoter®
Net Promoter® is more than a metric to measure customer experience and profitable growth — Net Promoter® is a discipline by which companies profitably grow by focusing on their customers.
Widely adopted, it is co-developed with Fred Reichheld, Director Emeritus of Bain & Company and published in Harvard Business Review. Many leading companies such as GE have adopted Net Promoter as a standard. Further independent studies of Net Promoter, such as the one recently released by researchers at the Enterprise London School of Economics, have further proven the financial impact of Net Promoter. Satmetrix continues to develop and refine Net Promoter best practices for the Net Promoter community. For more information visit http://www.netpromoter.com/.
About Satmetrix
Satmetrix Systems, Inc., headquartered in Foster City, Calif., is the leading global enterprise customer experience management (CEM) software company. Satmetrix Systems provides the most complete solution to allow organizations to manage and improve the customer experience across all touch points for profitable growth. The company helps customers turn insight into action through transformation of business processes. Satmetrix Systems also provides industry thought leadership; it developed the Net Promoter metric with Fred Reichheld, Bain Fellow and director emeritus. For more information about Satmetrix Systems, call 650-227-8300 or visit www.satmetrix.com.