Satmetrix Press Release
Satmetrix Unveils Netpromoter.com, an Online Community for Executives Interested in "The Ultimate Question"
Netpromoter.com is the Top Destination for Learning More About Driving Profitable Growth Through Customer Loyalty
FOSTER CITY, Calif., — January 25, 2006 — Satmetrix Systems, Inc., the leading provider of global enterprise customer experience management software, today announced the unveiling of www.netpromoter.com, the online community for executives interested learning about the disciplines of customer loyalty and Net Promoter , the ultimate question in customer loyalty, to drive profitable growth. This online destination was developed in conjunction with Fred Reichheld, Bain Fellow and author of the books "The Loyalty Effect" and, his latest book released this month, "The Ultimate Question: Driving Good Profits and Ultimate Growth".
Executives in this industry have found that Net Promoter is more than a score. Netpromoter.com is the official website for gathering information about the Net Promoter® Discipline, a discipline by which companies profitably grow by focusing on their customers.
As part of the Net Promoter discipline, The Net Promoter score is a metric to measure customer experience and profitable growth, using a simple and radical question: Would you recommend us to a friend or colleague?
"Netpromoter.com will offer a unique resource for practitioners of the Net Promoter Discipline," said Fred Reichheld, Bain Fellow and author. "Bad profits are throttling corporate growth by alienating customers and employees. Netpromoter.com, in conjunction with the books I have published, can help companies achieve sustainable growth and break their addiction to bad profits."
"Client satisfaction is key to our business, and having tools such as Net Promoter allows us to more accurately measure what we're doing well and where we need to improve," said Ira Entis, vice president of Global Marketing, BearingPoint, Inc. (NYSE:BE), a leading global management and technology consulting firm. "Keeping abreast of best practices for managing this simple yet vital aspect of doing business is something we are constantly looking to grow, and we believe netpromoter.com could aid our efforts to constantly drive customer improvements."
"Net Promoter is taking off in the marketplace and gathering momentum in executive suites," said Richard Owen, CEO of Satmetrix. "Our intention is to create a vibrant community of business professionals who are dedicated to the healthy growth of their companies through good business practices with their customers and capture the best of it in netpromoter.com."
Netpromoter.com was created to become the destination site for all things Net Promoter. Its goal is to become the de facto source of the best Net Promoter knowledge and the Net Promoter Discipline, creating a community for business executives and Net Promoter practitioners. Visitors to the site will find:
- Practical information, including what is Net Promoter®, how to calculate your organization's score, how to improve that score, and success stories.
- Fred Reichheld's Blog for up-to-date thinking on the subject.
- Forums — including one on customer references moderated by Bill Lee of the Customer Reference group, and one on who is using Net Promoter, moderated by Satmetrix.
- Current information — articles, events, and news around Net Promoter. We encourage participation from the community. If you have something you would like to submit, please send it to: info@netpromoter.com.
- Thought-provoking content; including Net Promoter Winners and Sinners, and thoughts on good and bad profits. Again, we encourage submissions by any visitor to the site.
About Net Promoter®
Net Promoter® is more than a metric to measure customer experience and profitable growth --Net Promoter® is a discipline by which companies profitably grow by focusing on their customers.
Widely adopted, it is co-developed with Fred Reichheld, Director Emeritus of Bain & Company and published in Harvard Business Review. Many leading companies such as GE have adopted Net Promoter as a standard. Further independent studies of Net Promoter, such as the one recently released by researchers at the Enterprise London School of Economics, have further proven the financial impact of Net Promoter. Satmetrix continues to develop and refine Net Promoter best practices for the Net Promoter community. For more information visit http://www.netpromoter.com/.
About Satmetrix
Satmetrix Systems, Inc., headquartered in Foster City, Calif., is the leading global enterprise customer experience management (CEM) software company. Satmetrix Systems provides the most complete solution to allow organizations to manage and improve the customer experience across all touch points for profitable growth. The company helps customers turn insight into action through transformation of business processes. Satmetrix Systems also provides industry thought leadership; it developed the Net Promoter metric with Fred Reichheld, Bain Fellow and director emeritus. For more information about Satmetrix Systems, call 650-227-8300 or visit www.satmetrix.com.