Satmetrix Press Release
Irdeto Access Builds on Customer Satisfaction Leadership and Beats Industry Benchmarks
Satmetrix customer experience management program finds Irdeto Access’ customers rate the content security pioneer as best in the industry
FOSTER CITY, Calif., October 25, 2005 — Irdeto Access, a world leader in content security and subsidiary of multinational media group Naspers (NASDAQ: NPSN and JSE: NPN), today announced that 2005 saw a significant increase in already outstanding customer satisfaction ratings. Irdeto Access’ annual Customer Loyalty program showed scores that were even better than last year, qualifying the company for the Satmetrix Elite program, an exclusive system that recognizes the company’s commitment and success in creating customer loyalty.
Irdeto Access contracted Satmetrix, a leading global provider of customer experience management (CEM) solutions , to analyze more than 100 of its customers to measure their loyalty to the company and rank its solutions. The program solicited the customers’ opinions and attitudes toward Irdeto Access, determining their satisfaction with various aspects of Irdeto Access’ delivery, including sales, account management, marketing, customer service, program management and logistics.
“Irdeto Access’ customers are our most important asset, and their satisfaction and loyalty are vital to our short- and long-term success as a company,” said Graham Kill, CEO of Irdeto Access. “We chose Satmetrix to provide us with an unbiased portrait of Irdeto Access’ customer loyalty to ensure we’re excelling in all aspects of our business. The results proved that we are continuing to meet our commitment to deliver excellent products and service to our more than 170 customers worldwide. We are proud to have earned membership of the Satemetrix Elite program and will continue to focus on customer satisfaction by listening to our customers and meeting their needs.”
Each area addressed in Irdeto Access’ 2004 customer experience management program showed significant improvement when compared with this year’s results. Key highlights from the survey include:
- Irdeto Access customers rate the company more highly than the competition on all the main delivery areas considered
- Nearly fifty percent more customers would actively promote Irdeto Access to other companies than last year
- The overall satisfaction rating increased, including whether customers would choose Irdeto Access again, recommend it to another company and continue to buy its products
- Irdeto Access gets the highest scores from its customers’ senior decision makers
For further information on Irdeto Access and its content security solutions for Digital TV, IPTV and Mobile, please visit www.irdetoaccess.com.
About Irdeto Access
Irdeto Access, headquartered in Amsterdam, the Netherlands, is a subsidiary of a multinational media group Naspers (NASDAQ: NPSN and JSE: NPN). Irdeto Access specializes in designing, developing and marketing end-to-end solutions to manage and protect content from unauthorized access in the television broadcast, mobile and broadband environments. With nearly 40 years of providing encryption technology and proven success in deploying security solutions across the globe, Irdeto Access continues to offer innovative product offerings to its customers. To contact your regional office or retrieve further information on the company, please visit www.irdetoaccess.com.
About Satmetrix Systems
Satmetrix Systems, Inc., headquartered in Foster City, Calif., is the leading provider of enterprise customer experience management (CEM) solutions. Satmetrix Systems allow organizations to manage and improve the customer experience across all touch points for profitable growth. The company helps customers turn insight into action through transformation of business processes. Satmetrix Systems also provides industry thought leadership; it developed the Net Promoter metric with Fred Reichheld, Bain Fellow and director emeritus. For more information about Satmetrix Systems, visit www.satmetrix.com.
For further information on Irdeto Access please contact:
Madelon Kaspers, PR and Media Manager
Tel: + 31 23 556 2218
GSM: +31 6 5341 2369
Fax: +31 23 556 2240
E-mail: mkaspers@irdetoaccess.com
For further information on Satmetrix Systems please contact:
Janine Kromhout
Satmetrix Systems
+1.650.269.1417
E-mail: janinek@satmetrix.com
The following are trademarks of Satmetrix Systems, Inc.: Satmetrix, Satmetrix Systems. Net Promoter is a registered trademark of Satmetrix Systems, Inc.