2015 Net Promoter Score® Benchmarks By Industry

US Consumer Benchmarks

See how your company’s Net Promoter Score compare to others in your industry, or against your competitors.

Benchmarks FSI

Financial Services

Banking, Brokerage & Investments, Credit Cards

Benchmarks Insurance


Health, Auto, Home & Contents, Life

Benchmarks Online Services

Online Services

Online Entertainment, Online Shopping, Travel Websites

Benchmarks Retail

Retail Stores

Departments & Specialty, Grocery & Supermarkets, Drugstore & Pharmacies

Benchmarks Tech

Technology & Electronics

Tablets, Smartphones, Software & Apps, Laptops

Benchmarks Telco


Cable & Satellite TV, Cellular Phone, Internet

Benchmarks Travel

Travel & Hospitality

Airlines, Hotels

Where Do You Rank?

Satmetrix conducted research on more than 200 major brands in 22 industry sectors with a panel of more than 30,000 U.S. consumers to deliver the only NPS benchmark reports developed by the co-creator of the Net Promoter Score.

NPS by Industry
NPS by Sector

The economic and financial impact of the Net Promoter Score have been validated by top global companies since its inception more than 10 years ago. Organizations with higher scores deliver profitable, sustainable growth, and those with scores higher than their competitors tend to grow faster and achieve greater measures of success.


Get an in-depth look at NPS benchmarks at the upcoming Net Promoter Conference, September 10-11, 2015 in London, UK.


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Get our benchmark report on grocery & supermarkets completely free.

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