Companies Use Satmetrix® Mobilize Promoters Tools to Harness Social Media for Relationship Building, Branding, Special Offers and More
Mobilize Promoters feature in Satmetrix Net Promoter® cloud-based customer experience software delivers value
SAN MATEO, Calif. – April 5, 2012 — Satmetrix®, the Net Promoter® company, announces the success of its social media Mobilize Promoters feature, which enables businesses to empower their loyal customers to promote their products and/or services by recommending them and sharing special offers online with just the click of a mouse. The Mobilize Promoters tools leverage the fact that an endorsement from a friend is six times more powerful than plain advertising (according to The Ultimate Question by Fred Reichheld) by prompting promoters to recommend brands to their social networks.
“At HouseMaster Home Inspections, our franchisees value building business relationships with real estate professionals and they are using the Mobilize Promoters feature for direct marketing to these partners. We have seen fantastic results with the Mobilize Promoters capability,” said Tricia Tangradi, director of marketing and support at HouseMaster Home Inspections, a franchise that offers third-party, professional evaluations of homes before buyers make the financial commitment to purchase.
Through interactive prompts, the Mobilize Promoters tools empower promoters to share their feedback, spread word of mouth to their network and show their love of a brand through Facebook, Twitter and LinkedIn. Because the average Facebook user has 245 friends (according to Pew Center’s Internet and American Life Project), Mobilize Promoters capitalizes on the viral reach of social networks, enabling promoters to recommend a business to many friends, peers and followers at once. Mobilize Promoters capabilities also enable companies to follow up with those who have posted about their companies, forging connections and expanding relationships to friends of friends.
“At Bob Mills, we’ve always been dedicated to closing the loop and developing relationships with our customers. The ability to mobilize promoters is a natural extension of our existing engagement initiatives,” said Chris Dyson, business development director at Bob Mills Furniture, a furniture store chain based in Oklahoma and Texas. “Leveraging our Facebook page to offer furniture promotions and donations to charity engages customers after they have made a purchase and drives more interactivity. This creates a better bond with our customers. We’ve been using the Mobilize Promoters social media feature for two and a half months now, and we’ve already seen a considerable increase in the amount of social sharing from all customers, including promoters.”
Mobilize Promoters works seamlessly with Net Promoter in the Cloud software solutions including NPS® Go and Xperience. Through recommendation sharing, offer sharing and mobile platform support, the Mobilize Promoters features are creating bonds and impacting companies’ results.
“Mobilize Promoters is a game changer, enabling our franchisees to engage on social media and form relationships with future partners on social networks, instead of just cold calling them,” adds Tangradi. “The feedback in the surveys assists our franchisees in understanding exactly how they can, and often do, exceed expectations. And, the ability for our promoters to auto populate their positive feedback about HouseMaster onto any of the social media sites is hugely effective in furthering our brand message and developing loyal relationships with satisfied customers and business partners.”
For more information about Mobilize Promoters, Satmetrix and Net Promoter, visit staging.corp.satmetrix.com.
Satmetrix is the leading provider of cloud-based customer experience software for companies worldwide. As co-developer of the industry-leading Net Promoter® methodology, its applications deliver full process support to help companies reduce customer churn, mobilize loyal promoters, generate more powerful insights and drive customer obsession through accountability. With experience on more than 700 deployments in 40 languages, Satmetrix has the knowledge to accelerate the success of customer experience efforts using Net Promoter. Satmetrix is headquartered in San Mateo, Calif., with offices in London, New York, Paris and India.
Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld. Satmetrix, the Satmetrix logo, and SparkScore are trademarks of Satmetrix Systems, Inc.
Britt Davies, Field Marketing Director
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