Satmetrix is led by industry thought leaders and customer loyalty experts who have years of experience in building and running successful customer experience programs.
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RICHARD OWEN  
President and Chief Executive Officer
Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations. Previously, he was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before AvantGo, Richard spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. He was responsible for all aspects of Dell’s Internet strategy and online business revenues on a worldwide basis—building Dell’s online business to cover 50 percent of the company’s sales volume. Richard began his career as a consultant for KPMG Management Consultants, where he worked for European high-tech manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Richard holds a Bachelor’s degree from Nottingham University in England and a Master’s degree from MIT Sloan School of Management.
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STEVE BAXTER
Senior Vice President, Worldwide Sales
Steve has over 20 years experience in the enterprise software industry. For the past five of those years he has been intimately involved with the Net Promoter Score concept. He serves as Senior Vice President of Worldwide Sales, with responsibility for both SMB and enterprise sales globally. Prior to joining Satmetrix, Steve was the CEO and founder of a software company that provided NPS software to the SMB market. Before becoming involved with NPS, Steve was the EMEA Managing Director of CDC Software, a global publicly-traded enterprise software company, the COO of Stonesoft USA, and held a variety of executive sales and marketing positions early in his career. |
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LAURA BROOKS, PhD.
Vice President, Innovation and Strategy
Dr. Laura Brooks has extensive experience working with clients in the areas of employee opinion surveys, organizational development, customer satisfaction, management development, team building, quality, job evaluation, and compensation. Prior to joining Satmetrix, she worked as a project director and manager for several consulting firms that specialized in statistical and psychological tools for measuring customer satisfaction and employee performance. Laura has published on Inter-Rater Reliability and Validity in Behavioral Research Methods in Computers and also participated in the survey-specific portion of the Malcolm Baldrige Award. Laura holds a PhD in Industrial/Organizational Psychology from Rice University and a BS degree in Psychology from Duke University.
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RAJ BHARGAVA
Senior Vice President, Products and Services
In the role of Senior Vice President, Products and Services, Raj has end-to-end responsibility for creating 100% positive references for our products and implementation services. Prior to joining Satmetrix, Raj served as Group Vice President of Product Development at Oracle after it acquired his previous employer, Agile Software Corporation. At Agile, Raj transformed Agile’s product lifecycle management solutions into the recognized market leader. Prior to Agile, Raj was co-founder for Jaspersoft, a leader in open source business intelligence software. Before that he served as President and CEO of Trade Reporting and Data Exchange Inc., a provider of international sourcing and sales leads for small businesses in the United States and Asia. Earlier in his career, Raj held several management positions at Hewlett Packard. Raj received a B.S. from the Institute of Technology, Varanasi, India; an M.S. from Pennsylvania State University, State College; and an MBA from the University of Michigan, Ann Arbor.
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DEBORAH EASTMAN
Chief Customer Officer
Deborah has spent her career with a passion for customer success. After 15 years of top sales performance, she has held a number of executive leadership positions in sales, marketing and consulting. As the Chief Customer Officer, Deborah is responsible for working across the organization to continuously innovate the customer experience, and deliver tangible value to Satmetrix clients. Direct responsibilities include account management and advisory services to customers on how to drive a customer centric culture through operational voice of the customer programs. She brings firsthand experience at deploying a global Net Promoter program at KPMG Consulting where she integrated customer feedback into the strategic account management process. Working with customers across all industries, she brings a breath of experience to help organizations accelerate their program results.
She is a frequent speaker and blogger on the topics of Net Promoter, Customer Experience and Social Media. Previously, she was Executive Vice President of Sales & Marketing for Biz360, a social media company. Before Biz360, Deborah served as a Partner for KPMG Consulting and Vice President at BearingPoint. In 2000, Deborah was selected by Consulting Magazine as one of the top in her field for developing a partnership between KPMG and Cisco which resulted over $100m in incremental revenue and a billion dollar investment.
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STEVEN NICKS
Senior Vice President, Marketing and Strategy
Steven Nicks joined Satmetrix in 2009, and after holding a variety of sales leadership roles, now holds responsibility for Satmetrix’ marketing and corporate strategy functions . Steven has more than 25 years of experience in enterprise sales, customer loyalty, and business strategy. Prior to joining Satmetrix, Steven was President of The Phelon Group and a Principal at PricewaterhouseCoopers (now IBM Global Solutions). Steven has held senior management positions with 3M Europe, eAssist Global Solutions, and Pepperdine University’s School of Business. During the 2008 campaign season, Steven served as one of President Obama’s domestic policy advisors. He has been a guest lecturer in customer relationship management at Harvard Business School and written for BusinessWeek Online and Inc.com. Steven holds a Masters of International Business from Pepperdine University.
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ROBERT PROMM
Chief Financial Officer
Robert (Bob) Promm leads our Finance, Treasury and Legal functions. Prior to joining Satmetrix, Bob’s extensive career has included senior finance positions at the vice presidential level in high technology companies including Apple, Cadence Design Systems and RealNetworks. In addition to his financial expertise, Bob has also lead operational business teams in information technology, service & support, distribution and legal as head of operations for Apple’s Canadian subsidiary. Bob is an honor graduate of McMaster University with a B.Com. in accounting and finance and holds an MBA, with distinction, from Golden Gate University. He is also a graduate of the Executive Program in Advanced Management at the Darden School, University of Virginia.
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RAO SADHUREDDY
General Manager, India
Rao Sadhureddy has over 25 years of experience and leads the India Operations of Satmetrix. Prior to joining Satmetrix, Rao worked as a Vice President of Product Development for Oracle driving Agile PLM product development in India. He also set up India operations for Agile Software in Bangalore where he built a 150+ team of world class professionals. Rao led Agile’s PLM product development globally which eventually led to the acquisition of Agile by Oracle. Before moving to India in 2004, Rao worked as a Vice President Product Development for Agile Software in San Jose. Rao also worked at Saratoga Systems, SAP Labs, Fiserv in various capacities. He has a B.S. in Electrical Engineering from JNTU, Hyderabad and holds an MS in EE from Arizona State University.
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