I have been reviewing results from our Net Promoter 360 program assessment and benchmark. Dr. Laura Brooks recently presented aggregate results at our Net Promoter conference in London and Dr. Vince Nowinski presented at our conference in New York. My recent reviews have been looking at it from the specific client responses. It’s clear what [...]

We often get asked about best practices in B2B Net Promoter programs and this recent discussion on the Net Promoter Score Linked In community prompted me to share some of these thoughts. Getting customer feedback in B2B relationships is quite different than in B2C, every voice is not equal when it comes to purchase decisions. [...]