Success story — HP
Industry:
Technology
Challenge:
Improve customer loyalty to support HP's strategic growth goals.
Solution:
A consistent, best-in-class customer management program for HP Sales.
Results:
HP's RAP account management program more than doubled revenues and increased share of wallet, improving customer loyalty. HP's TSG sales teams leveraged the program to achieve revenue growth of 33% compared to 15% in the TSG business unit.