Welcome to the Satmetrix blog site
This site is dedicated to helping customers learn the best practices for building and implementing customer loyalty programs, and how to establish customer communities that can help to create a superior brand experience.
Through processes like Net Promoter score and adaptive conversation companies are harnessing the power of the word of mouth of their customer communities to maximize growth.
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Richard Owen, President & CEO, Satmetrix Topic: You Would Think with $130 Oil They Have Problems Enought  Overview: Satmetrix President & CEO, Owen writes on the link between loyalty and growth and how companies are using Net Promoter score to develop best practices for implementing customer loyalty programs. Listen to his podcast, Effective Sponsorship of Loyalty Programs. |
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Deborah Eastman, CMO, Satmetrix Topic: Customer affinity and engagement Overview: Marketing and Business Development expert, Deborah Eastman works with customers to deliver solutions that leverage new technology to drive improved business performance. As Satmetrix CMO, Eastman brings her vast experience to comment on the power of word of mouth, loyalty programs, and building customer communities. |
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Dr. Laura Brooks, VP, Research and Consulting, Satmetrix Topic: Is NPS Appropriate for Employee Loyalty? Overview: Thought leader in customer experience methodology, research, and consulting on business optimization around the customer, Dr. Brooks writes on B2B customer experience management, Net Promoter methodology, and best practices. |
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Steve Bernstein, Director of Product and Solutions Marketing, Satmetrix Topic: Now I hate this hotel Overview: Expert at driving repeatable and predictable value for our clients, Steve Bernstein writes on specific ways to drive results through customer feedback and loyalty programs. As Director of Product and Solutions Marketing for Satmetrix, Steve also facilitates a dialog for incorporating best-practices into scalable software technologies. |